Freelance Graphic Designer

Packaging

Packaging that meets expectations

By promoting the brand with a set of values and attributes, you make a promise of a unique experience that creates anticipation.

The key to a brand is consistency, which is why it’s important to fulfill the promise we made when the customer receives or interacts with the product.

A product that doesn’t meet expectations is disappointing, and disappointed customers won’t return.

caja de cartón siendo abierta

Types of packaging

Containers

It is in direct contact with the product and is part of it, which is why it’s often where the most emphasis is placed to convey the branding.

Packaging

Its main function is to protect the product during shipping. It's commonly used in boxes and mailing envelopes, and it also helps convey the brand's image.

 

Point of sale displays

It's commonly used for product displays in supermarkets, as it stands out from the items on the shelves.

A unique proposal to stand out

Packaging helps convey the personality of the product, highlighting what makes it unique and distinguishing it from other brands, boosting its positioning.

Well-designed packaging boosts the perceived value, giving it an image of quality and prestige.

Enhance the consumer experience with a proposal that combines functionality and elegant presentation to attract customers and encourage repeat business.

packaging protector de cartón
packaging de cartón para botellas de ginebra

Discover my workflow

1.

Briefing and general analysis

Collecting info to get a clear understanding of the project, its features, and needs. We'll also gather insights about your industry and competitors to better understand the bigger picture.

2.

Information processing

We analyze the gathered information to pinpoint key aspects. Then, we define the main elements that will shape your project.

3.

Proposals

I'll create sketches and moodboards to help you visualize the direction to take. Afterward, I'll present the proposals in a formal presentation, where I'll go over the details of each one.

4.

Revisions

After choosing one of the proposals, you can request a round of revisions to make corrections and final adjustments.

5.

Preparation

The final versions of your project are prepared, along with all the necessary files and resources.

6.

Delivery

Once the final payment is complete, you'll receive all the resources so you can make full use of them.

Strategic packaging

Let’s create a memorable brand →

Packaging relies on both functionality and aesthetics, so it's important to understand the technical characteristics and limitations for its creation and use.

A strategic plan helps achieve necessary goals and optimize production costs. Sometimes, you can achieve more with less.

Invest in your product and meet expectations.

Let’s create a memorable brand →

Projects

Check the full list of projects →

FAQ

Don't worry, I’ve listed the most common options. If what you're looking for isn’t listed, feel free to contact me and I’ll review your case.

No, as I don't personally print or manufacture the products. However, if you'd prefer me to handle this, just let me know and I'll add the management service, saving you the hassle and sparing you from headaches.

By applying technical knowledge of the production process, it's possible to design the packaging in a way that reduces costs. Some of the more common methods are:
  • Inks: If you can achieve the same result using 3 inks instead of 6, you'll save 50% in this area, which can have a significant impact on the final price.
  • Separation: Smart file creation allows you to make the most of the amount of ink needed.
  • Substrates: Each substrate has specific physical characteristics, and a particular substrate may require specific technical considerations because of this.
  • Printing system: An unsuitable printing system for the project's characteristics can significantly increase both the complexity and the cost of the project.
  • Finishes and treatments: There are various types, and they can be done in many ways, but only one will give you the result you're looking for.