Freelance Graphic Designer

Branding and corporate identity

Experiences that brings us together

A brand is much more than just a logo, just like a person is more than just their face.

A brand is made up of feelings, experiences, values, and personality; it’s everything we think, feel, and perceive about the brand.

Just like with people, we connect better with those who share our values and worldview. And that’s the goal—to connect.

Branding allows to build your brand strategically to create experiences that fully attract and connect with your customers.

 

Different services for different needs

What areas are included in branding?

Logo

It will be the first thing that sticks in the public’s mind, so it needs to convey professionality.

Naming

If you don’t have a name to start the development yet, don’t worry—we’ll define your brand name strategically.

Corporate colors

Corporate colors are the silent ambassadors of a brand’s values, speaking volumes without saying a word.

Corporate fonts

Typography maintains harmony between text and images, conveying not just visuals but also emotions.

Graphic universe

A visual language that defines you and adds personality to your interactions—there’s no one else like you.

Corporate manual

It gathers detailed information on each element that makes up the brand, ensuring consistency when applying the brand.

I'm feeling it

The goal is not to create a traditional brand, but to create a brand with added value that delivers an enriching experience and attracts.

Through a strategic analysis, we define crucial aspects of both your brand and your target audience. This way, we’ll develop focused branding that makes the audience go -Click-

set de papelería corporativa para refuerzo de branding
branding-valla-publicitaria

Discover my workflow

1.

Briefing and general analysis

Collecting info to get a clear understanding of the project, its features, and needs. We'll also gather insights about your industry and competitors to better understand the bigger picture.

2.

Information processing

We analyze the gathered information to pinpoint key aspects. Then, we define the main elements that will shape your project.

3.

Proposals

I'll create sketches and moodboards to help you visualize the direction to take. Afterward, I'll present the proposals in a formal presentation, where I'll go over the details of each one.

4.

Revisions

After choosing one of the proposals, you can request a round of revisions to make corrections and final adjustments.

5.

Preparation

The final versions of your project are prepared, along with all the necessary files and resources.

6.

Delivery

Once the final payment is complete, you'll receive all the resources so you can make full use of them.

Make your
brand speak

Let’s create a memorable brand →

Branding is essential for growth and positioning yourself as a trusted professional.

Think of it this way: Leading companies invest a lot of time and resources into nurturing their branding, and they do so because they understand that the value of their brand is closely tied to consumer perception.

Stand out in a sea of companies, attract customers, connect with your audience, and grow endlessly.

Let’s create a memorable brand →

Projects

Check the full list of projects →

FAQ

  • Professional image: Make sure you're taken seriously. An unprofessional brand creates rejection and a lack of trust.
  • Differentiation: Draw a line between you and your competitors, making yourself stand out and attracting attention.
  • Attract customers: Customers will pay more attention to you and your offering.
  • Perception of value: Even if two products are identical, if one has a better perceived value, the public will view it as higher quality and be willing to pay more for the same product or service.
  • Connection with the customer: Create an emotional bond between the brand and the customer, turning them into a loyal advocate who speaks positively to others.
  • Customer loyalty: A customer with a consistently positive experience will eventually become loyal to the brand, ensuring repeat business and preventing them from shifting to competitors.
  • Recognition: When a brand gains recognition, it becomes easier to introduce new products and services, as there will already be an established trust.

The goal is to create an experience that connects with the right customer, building loyalty and positioning the brand.

You can start from scratch, even if you don’t have a brand name yet.However, it's important that you're willing to communicate regularly to define the details of your project.

Every project has different needs. If you don’t require a service, you won’t be charged for it.

Of course, it's possible to redo the entire branding if needed.
It’s also common to update or modify individual elements in new directions.